Privacy policy

Introduction

BasicBites, operated by Ortek Therapeutics, Inc. ("we," "our," or "us"), respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.basicbites.com and purchase our products.

By using our website, you consent to the practices described in this Privacy Policy. If you do not agree with this policy, please do not use our website or purchase our products.

Shopify Platform

Our store is hosted on Shopify Inc. Shopify provides us with the online e-commerce platform that allows us to sell our products and services to you. Your data may be stored through Shopify's data storage, databases, and general applications. Shopify stores your data on secure servers behind a firewall.

When you make a purchase or interact with our store, Shopify collects and processes certain personal information on our behalf, including your name, billing address, shipping address, payment information, email address, and phone number. This information is used to provide you with our services, process your transactions, and improve your shopping experience.

For more information on how Shopify uses your personal information, please review Shopify's Privacy Policy at: https://www.shopify.com/legal/privacy

To learn about your privacy rights with Shopify, visit: https://privacy.shopify.com

Information We Collect

Personal Information You Provide

We collect information that you voluntarily provide when you:

  • Create an account or make a purchase

  • Subscribe to our newsletter

  • Contact customer service

  • Participate in surveys or promotions

This information may include:

  • Name, email address, phone number

  • Billing and shipping address

  • Payment information (processed securely by Shopify Payments and/or third-party payment processors)

  • Order history and preferences

Information Automatically Collected

When you visit our website, we and Shopify automatically collect:

  • IP address, browser type, and device information

  • Pages viewed, time spent on pages, and navigation patterns

  • Referring website and search terms used

  • Cookies and similar tracking technologies (see Cookies section below)

How We Use Your Information

We use the information we collect to:

  • Process and fulfill your orders

  • Communicate with you about your orders and account

  • Send promotional emails (with your consent)

  • Improve our website and customer experience

  • Detect and prevent fraud or security issues

  • Comply with legal obligations

  • Analyze trends and user behavior to enhance our services

How We Share Your Information

We do not sell your personal information. We may share your information with:

Service Providers and Platform

  • Shopify: Our e-commerce platform provider processes customer data to provide store services

  • Payment processors (Shopify Payments, Stripe, PayPal, etc.)

  • Shipping carriers (USPS, UPS, FedEx)

  • Email service providers (Mailchimp, etc.)

  • Website hosting and analytics providers

Legal Requirements

We may disclose your information when required by law, court order, or government regulation, or to protect our rights, property, or safety.

Business Transfers

If we are involved in a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

Your Privacy Rights

California Residents (CCPA/CPRA Rights)

If you are a California resident, you have the right to:

  • Know what personal information we collect, use, and share

  • Access your personal information

  • Delete your personal information (with certain exceptions)

  • Correct inaccurate personal information

  • Opt-out of the sale or sharing of your personal information

  • Non-discrimination for exercising your privacy rights

To exercise these rights, contact us at cust_service@basicbites.com or 1-363-210-1436. You may also exercise certain privacy rights with Shopify at https://privacy.shopify.com

All Users

  • Marketing Opt-Out: Unsubscribe from promotional emails using the link in any marketing email

  • Cookies: Manage cookie preferences through your browser settings (see Cookies section below)

  • Account Deletion: Contact us to request account deletion

Payment Information

If you choose to make a purchase through our store, payment information is collected and processed by Shopify Payments and/or third-party payment processors. We do not store complete credit card information on our servers. All payment transactions are encrypted and processed securely in compliance with Payment Card Industry Data Security Standards (PCI DSS).

Data Security

We implement reasonable security measures to protect your information from unauthorized access, alteration, or destruction. Shopify stores your data on secure servers behind a firewall. However, no internet transmission is completely secure, and we cannot guarantee absolute security.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Order and transaction data is typically retained for 7 years for accounting and legal compliance purposes.

Children's Privacy

Our website and products are not intended for children under 13. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any information.

International Users

Our website is operated in the United States and hosted on Shopify's platform. If you are accessing our website from outside the U.S., your information will be transferred to and processed in the United States and other countries where Shopify operates, which may have different data protection laws than your country.

Cookies and Tracking Technologies

What Are Cookies

Cookies are small text files that are placed on your device when you visit our website. They help us and Shopify provide you with a better experience by remembering your preferences, understanding how you use our site, and improving our services.

Types of Cookies We Use

Essential Cookies (Strictly Necessary)

These cookies are necessary for our website to function properly. They enable core features like security, shopping cart functionality, and payment processing. You cannot opt out of these cookies.

  • Session cookies to maintain your shopping cart

  • Authentication cookies to keep you logged in

  • Security cookies to protect against fraud

Performance and Analytics Cookies

These cookies collect information about how visitors use our website. This helps us improve performance and functionality.

  • Google Analytics cookies

  • Shopify Analytics cookies

  • Website performance measurement tools

Functionality Cookies

These cookies remember your choices and provide enhanced, personalized features.

  • Language and region preferences

  • Recently viewed items

  • Customized content based on location

Advertising and Marketing Cookies

These cookies track your browsing activity to deliver relevant advertisements and measure campaign effectiveness.

  • Facebook Pixel

  • Google Ads remarketing

  • Shopify marketing cookies

Third-Party Cookies

In addition to our own cookies, we use third-party services that may set cookies on your device:

  • Shopify: E-commerce platform and analytics

  • Google Analytics: Web analytics

  • Facebook: Social media integration and advertising

  • Payment Processors: Shopify Payments, Stripe, PayPal

Managing Cookie Preferences

You can manage cookies through your browser settings:

  • Google Chrome: Settings > Privacy and Security > Cookies

  • Firefox: Settings > Privacy & Security > Cookies and Site Data

  • Safari: Preferences > Privacy > Cookies

  • Microsoft Edge: Settings > Privacy, search, and services > Cookies

Opt-out tools:

  • Google Analytics: https://tools.google.com/dlpage/gaoptout

  • Network Advertising Initiative: http://www.networkadvertising.org/choices/

Note: If you disable cookies, some features of our website may not function properly, and you may not be able to complete purchases.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on our website with a new "Last Updated" date. Your continued use of our website after changes constitutes acceptance of the updated policy.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, contact us:

BasicBites

Ortek Therapeutics, Inc.

Email: cust_service@basicbites.com

Phone: 516 310 0934

Mail: 1188 Willis Ave. #224, Albertson, NY 11507

For privacy rights related to Shopify's processing of your data, visit: https://privacy.shopify.com

Categories of Personal Information Collected (CCPA Disclosure)

  • Identifiers (name, email, address, phone, IP address)

  • Commercial information (purchase history, preferences)

  • Internet activity (browsing history, interactions with website)

  • Geolocation data (approximate location based on IP address)

  • Inferences (preferences and characteristics derived from your activity)

We do not sell your personal information.